But if you want to communicate your message to active music professionals - such as primary and high school music teachers, university music lecturers and students, Conservatorium staff, heads of music associations, businesses and government departments - across all genres, how do you reach them?
There are actually a few cost effective ways you can directly promote to these key influencers:
1) Music in Action Magazine
Music in Action is a quarterly magazine published by the Australian Music Association, designed to provide practical assistance to primary and high school music educators. 10,000 copies are distributed to almost all primary and high schools across Australia and over 2,200 people directly subscribe. No other magazine equals the extensive distribution and reach into the Australian school music market as this magazine. www.musicinaction.org.au
Economical advertising and insert rates
National exposure, direct into the hands of an otherwise difficult to reach segment
Avid readers eager to learn about new products & developments
Online hyperlink option with the Music in Action eMag. Link to your website, landing page, enquiry form, or online registration system
2) Music Forum Journal
Music Forum is a thought-provoking cross between an literary academic journal and a topical, newsy industry/trade magazine, published quarterly by the Music Council of Australia. It is the only magazine that serves the entire Australian music sector. Although distribution may seem small at first glance (approximately 2,000 copies are printed each quarter), they are sent direct to - and extensively circulated among - staff in music departments at some of the country’s leading tertiary institutions and schools, government departments, policy makers, managers, artists, composers, conductors, record companies, publishers, private music schools and other music industry professionals. www.mca.org.au
- A respected national publication, with highly educated readers. Almost 90% of Music Forum readers are educated to bachelor, post-graduate or Doctorate/Professor level
- Approximately 50% of readers say they keep their issue on hand for over two years, referring to it regularly throughout their work and career
- Readers are passionate music experience seekers. Over 60% of readers say they attend more than 10 live music performances each year
- Very attractive advertising and insert rates
3) Online Advertising & e-DM
The Music Council of Australia also offers a number of online and email marketing options, allowing you to reinforce your message in a highly interactive, digital format. Advertising can be placed on:
- The MCA website, a source of comprehensive industry news and directory for music professionals, covering all genres, receiving over 30,000 hits per month. View sample page here.
- News & Opportunities Bulletin emailed direct to 600 MCA-Net subscribers and viewed by 2,000 people every month on the website. View latest Bulletin here.
- World Music News emailed to around 2,000 influential readers on five continents. View latest newsletter here. Advertising just being launched. Placement and size of advertisements will be similar to the MCA Bulletins.
For Further Information
Please view Media Kits with rates, specs, deadlines and booking forms via these links
8VA Marketing manages bookings for both these organisations' advertising. So if you would like advice on the best solution for you, feel free to contact us, or phone 0418 353 327. If you are interested in booking multiple editions, or an advertising package including both publications, I will try to negotiate the best possible price for you.
PS - If you are interested, bookings close next Wednesday 30 September 2009 for the November issues of both publications. Online advertising available any time.
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