Using AI - Artificial intelligence in marketing

Artificial Intelligence in Marketing

The world is changing at an exponential rate. Businesses who embrace and leverage AI tools in their marketing will outlive the competition. 8VA Marketing currently utilises AI in SEO, website development, advertising, analytics and new tools as they arise. Partnering with us ensures that you stay ahead of the curve.

Strategic planning & marketing strategy

Strategy Development

Whether you’re a small business owner or a multi-national corporation, we will craft a strategy to suit your business and objectives. You may need a highly visual Go-To-Market Strategy in a pitch slide deck, or a comprehensive 3-5 Year Marketing Plan in writing for the Board. Or, you may simply need a 6 month Marketing Action Plan in a spreadsheet checklist. Regardless of the format, we will devise a roadmap to success.

Website development and website content management

Website Development & Management

Contact us for all your website needs – domain registration, website hosting, DNS management, website design & development, SEO, site architecture and restructures, eCommerce and transactional email setup, website content management, website analytics, security, website maintenance, site restoration and remediation, SEO site migrations, accessibility audits and more.

Search Engine Optimization Services

Search Engine Optimisation

SEO is our passion. We have consulted to businesses locally and overseas, from SMBs through to enterprise and government. We are experts in international SEO, technical SEO audits, keyword research, competitor analysis and content gap strategies, on page SEO, SEO copywriting, off page SEO including outreach and digital PR, local SEO (Google Business Profile, Bing Places etc), video SEO, app store SEO, eCommerce SEO and more.

pay-per-click advertising on meta, facebook, instagram, google, pinterest, linkedin

Targeted Advertising

Let us assist you with your next SEM ad campaign, including highly-converting landing pages and ad account management. All channels – Google, Youtube, Bing, Facebook, Instagram, Pinterest, Linkedin etc – and from pay-per-click, to display and video. We are also experienced in traditional advertising – print, radio, tv. If you are a Not-For-Profit organisation, we can set up your Google and Microsoft NFP grant account.

Content creation, video, podcasts, articles

Copywriting & Content Creation

Need an SEO copywriter? Looking for a promo video that will drive traffic, or product photography to increase conversions? Or perhaps an interactive web tool that will really knock your competitors out of the water? 8VA Marketing can assist with all the above. We seek out and work with the best content creators to achieve your objectives.

Cyber security and security resilience

Cyber Security & Resilience Building

We offer a number of Cyber Security & Website Care Plans to suit WordPress websites of any size. Choose from quarterly or monthly security checks, backups and updates. Your site will be strengthened and in the rare event of a breach, it will be restored and cleaned of malware as quickly as possible. Depending on your plan, you may also receive an allocation for content updates, strategy calls, training and tech support.

Social media marketing agency Australia

Social Media Marketing

Are you using data to inform your social media marketing? Not yet? Then let’s talk. Our social media marketing starts with social listening, competitor analysis and SEO keyword research data. We will help you to make informed decisions about what is trending or likely to achieve engagement. We can also assist with brand strategy and design templates.

User Journey Mapping & User Experience Optimisation

User Experience Optimisation

Improving UX or the User Experience is critically important. You may think your campaigns are successful, driving thousands to your website via marketing campaigns, but they may not be converting or taking any action. Book in a User Journey Mapping workshop with us. Or if you have significant traffic, let’s run some growth experiments using Conversion Rate Optimisation (CRO) software.

Email marketing and marketing automation

Marketing Automation & Email Marketing

Direct marketing to your own database is incredibly important and becoming more so. In the cookieless future, businesses will need to rely more on first-party data. That means you need to grow your own customer lists and build engagement and loyalty. Contact us to discuss how marketing automation and new messaging tools can boost your bottom line.

Software needs analysis and tech stack optimisation

Software Needs Analysis & Tech Stack Optimisation

As businesses grow, they add or integrate new pieces of software to their system. However, this modular approach, may not be the most efficient. Book a Software Needs Analysis and we will investigate your current situation and map out a more productive tech stack. Or if you are starting a new business, we can advise on the best software to suit your needs.

Analytics and reporting dashboards

Analytics & Reporting Dashboards

Success in business requires both accurate data measurement and understanding of the data. We can assist with both. We will set up tracking in Google Analytics 4, Google Tag Manager, Google Search Console, Bing Webmaster Tools, advertising tracking pixels for Google, Meta, Linkedin, Pinterest etc. Our retainer clients receive monthly reporting dashboards, sharing progress towards agreed metrics, plus valuable insights and actions.

New business startup advice and IT tech support

Business Setup & IT Tech Support

Starting a new business and need advice on navigating the paperwork? Or changing brands and need to migrate your emails from one account to another? We can help. Our IT Tech Support services will help you choose a domain and set up your new business, or help you to move from one domain to another, safely and securely.

Marketing training, marketing coaching, marketing workshops

Marketing Coaching & Workshops

8VA Marketing are experienced in running workshops on various topics, both online and in person. From User Journey Mapping, through to Software Needs Analysis and more. We also conduct one-to-one video coaching and tailored training.